LASAA Outdoor Advertising Practitioners Directory & Marketplace

This Privacy Policy explains how information is collected, used, and protected on the LASAA Outdoor Advertising Practitioners Directory & Marketplace platform operated under the authority of the Lagos State Signage and Advertisement Agency (LASAA).

By using this platform, you agree to the practices described in this policy.

---

1. Introduction

The LASAA Directory & Marketplace is designed to provide a trusted platform for verifying outdoor advertising practitioners and licensed billboard structures within Lagos State.

This policy outlines how personal and business information submitted by practitioners, media buyers, and visitors is handled.

LASAA is committed to protecting the privacy and security of all users of this platform.

---

2. Information We Collect

When using the platform, the following types of information may be collected.

A. Practitioner Information

When practitioners register on the directory, they may provide:

• Company name

• Business registration details

• LASAA license information

• Contact details (email, phone number, office address)

• Business profile information

• Supporting documentation for verification

B. Billboard Structure Information

Practitioners may also upload information relating to their advertising structures including:

• Structure location

• GPS coordinates

• Structure specifications

• Images or videos of billboard structures

• License validity details

C. User Interaction Information

When visitors or media buyers interact with the platform, the system may collect:

• Name and contact information when submitting inquiries

• Reviews or ratings submitted

• Communication records between users and practitioners

D. Technical Information

The platform may automatically collect certain technical data such as:

• Device type

• Browser type

• IP address

• Website usage statistics

• Cookies and session information

This information helps improve system performance and user experience.

---

3. How We Use the Information

Information collected on the platform may be used to:

• Verify outdoor advertising practitioners

• Review and approve billboard structure listings

• Enable public verification of licensed practitioners and structures

• Facilitate communication between media buyers and practitioners

• Improve platform performance and functionality

• Maintain regulatory oversight of outdoor advertising activities in Lagos State

Information may also be used to respond to inquiries, provide technical support, and enforce compliance with LASAA regulations.

---

4. Public Information on the Directory

Certain information submitted by approved practitioners may be displayed publicly on the directory to promote transparency and verification.

This may include:

• Practitioner company name

• Business profile

• Contact information

• Approved billboard structures

• Structure images and map locations

• License validity status

Sensitive documents submitted for verification will not be publicly displayed.

---

5. Data Protection and Security

LASAA and its technical partners implement appropriate security measures to protect information on the platform, including:

• Secure hosting infrastructure

• Encrypted data transmission

• Access control for administrative systems

• Regular system monitoring and backups

While reasonable security measures are implemented, no online system can guarantee absolute security.

---

6. Sharing of Information

Information collected on the platform will not be sold or distributed to third parties for commercial purposes.

However, information may be shared where necessary for:

• Regulatory enforcement

• Legal compliance

• Government reporting requirements

• System maintenance or technical support

---

7. User Responsibilities

Practitioners are responsible for ensuring that all information submitted to the platform is accurate and up to date.

Users must not upload false, misleading, or unauthorized information.

---

8. Cookies and Website Analytics

The platform may use cookies and analytics tools to:

• Improve website functionality

• Understand user interaction with the platform

• Enhance overall user experience

Users may disable cookies through their browser settings, although some features of the website may not function properly.

---

9. Changes to This Policy

LASAA reserves the right to update this Privacy Policy from time to time to reflect changes in regulations, technology, or platform operations.

Updates will be posted on the website when necessary.

---

10. Contact Information

For questions or concerns regarding this Privacy Policy or the handling of information on the platform, users may contact:

Lagos State Signage and Advertisement Agency (LASAA)

Through the official communication channels provided on the website.