LASAA Outdoor Advertising Practitioners Directory & Marketplace

The LASAA Outdoor Advertising Practitioners Directory & Marketplace serves as a platform to connect verified outdoor advertising practitioners with media buyers and members of the public seeking outdoor advertising services.

The platform operates under the authority of the Lagos State Signage and Advertisement Agency (LASAA).

These Contract Terms and Conditions govern interactions and agreements between practitioners and clients who connect through the platform.

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1. Platform Role

The LASAA Directory & Marketplace functions as a verification and connection platform.

It enables users to:

• Identify LASAA-approved practitioners

• Verify licensed billboard structures

• Contact practitioners for advertising opportunities

• Explore available outdoor advertising locations

LASAA does not act as a contracting party in any business agreement made through the platform.

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2. Independent Agreements

Any agreement, contract, or business transaction entered into between a practitioner and a media buyer is independent of the platform.

Practitioners and clients are solely responsible for:

• Negotiating contract terms

• Pricing and payment arrangements

• Advertising schedules

• Campaign performance expectations

• Deliverables and service obligations

LASAA is not responsible for enforcing or supervising these agreements.

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3. Due Diligence

Users are encouraged to conduct their own due diligence before entering into any contractual agreement.

While the platform verifies practitioner registration and structure licensing status, clients should confirm:

• Advertising availability

• Campaign timelines

• Pricing agreements

• Terms of service

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4. Compliance with Regulations

All advertising activities conducted through practitioner engagements must comply with the regulations and guidelines established by LASAA.

Practitioners remain responsible for ensuring that:

• Advertising content complies with applicable regulations

• Structures used for campaigns maintain valid licenses

• All necessary approvals are obtained where required

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5. Payments and Financial Transactions

All financial transactions between practitioners and clients are handled directly between the parties involved.

The LASAA Directory & Marketplace does not process, manage, or guarantee payments for advertising services.

LASAA shall not be liable for payment disputes between practitioners and clients.

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6. Disputes Between Parties

Any disputes arising from agreements made between practitioners and media buyers must be resolved directly between the parties involved.

LASAA is not responsible for mediating, arbitrating, or resolving contractual disputes.

However, LASAA may review complaints if they relate to regulatory violations or misuse of licensed structures.

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7. Misrepresentation

Practitioners must not misrepresent:

• The availability of billboard structures

• Structure ownership

• License validity

• Advertising performance claims

Any verified misrepresentation may result in:

• Removal from the directory

• Account suspension

• Regulatory action by LASAA.

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8. Limitation of Liability

LASAA shall not be held liable for:

• Losses arising from commercial agreements made through the platform

• Failure of practitioners to deliver services as agreed

• Disputes between practitioners and clients

• Business performance outcomes related to advertising campaigns.

The platform is provided solely as a facilitator for verification and connection.

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9. Termination of Access

LASAA reserves the right to restrict or terminate access to the platform for users who violate platform policies, misuse the directory, or engage in fraudulent activities.

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10. Acceptance of Terms

By using the LASAA Outdoor Advertising Practitioners Directory & Marketplace, users acknowledge that:

• They understand the platform’s role as a verification and connection system

• They accept responsibility for contracts entered into through the platform

• They agree to comply with all applicable regulations and platform policies.